Check out the stats on this one...
Each of the Big 3 networks' evening news broadcasts is pulling an historically low audience, or close to it -- and it isn't even summertime yet.
While they continue to pretend that Obamamania is as alive and well as it allegedly was in January, they have seen 25% of their viewers go elsewhere, including one-third of the 25-54 demographic.
Year over year, they're down a collective 6% overall, and a stunning 10% in the 25-54 demo, which now consists of less than 6 million pairs of eyes. Test patterns might be able to outperform that.
Check out the post at BizzyBlog.com.